SERVICES

CUSTOMER ENGAGEMENT SOLUTIONS

SKIP delivers virtual customer engagement solutions that deliver thought leadership and build real relationships through virtual events, presentations, webinars and live conferences.

Build

BRAND STORY FOUNDATION

Gain insight into what your customer’s informational needs are and how to attract the most qualified leads. Develop themes and topics that resonate with prospective customers. Create a strong foundation and messaging framework for all future marketing and sales activities.

BRAND STORY FOUNDATION CORE DELIVERABLES :

Brand Positioning Strategy

OVERVIEW OF BENEFITS
Your positioning strategy determines how your brand is perceived, by clearly communicating how you deliver unique value to your customers.

A good positioning strategy is the cornerstone of any successful marketing initiative. It ensures that how you present your product or service to your target audience will effectively communicate your unique value proposition and differentiate you from the competition. It secures its own place within the mind of your customer and establishes a powerful emotional connection between your brand and your customer.

Buyer Personas

OVERVIEW OF BENEFITS
Buyer Personas identify the unique needs and behaviors associated with each of your customer segments.

Using primary and secondary research, SKIP builds out detailed profiles for each member of your target audience who is actively engaged in the buying process. The Personas document the unique informational needs, preferences, biases and buying behaviors of your different customer segments and are used to craft customized marketing messages that effectively progress leads through the purchase funnel.

Customer Purchase Journey

OVERVIEW OF BENEFITS
Mapping out the different stages in the purchasing process highlights the critical touch points where your brand messaging can have the greatest impact.

When creating Customer Purchase Journeys, SKIP documents information that a buyer needs, at each step in the purchase cycle, to progress to the next step. In addition to capturing informational needs, we also identify specific emotions (e.g., anxiety, relief, anticipation) that could influence a buyer’s behavior and use these to inform creative decisions around tonality of messaging. Understanding how moods and behaviors change throughout the decision-making process allows us to establish trust and deepen engagement at every touchpoint.

Strategic Messaging Framework

OVERVIEW OF BENEFITS
A strategic messaging framework is a structured representation of how you will talk about your brand and your suite of products and services.

Your strategic framework establishes the core messages, customized by persona, that you will use to engage customers at each stage of the buying cycle. It communicates the WHAT, WHY and HOW of of your business and forms the foundation for all your content efforts. It’s a starting point for marketing campaigns, sales enablement content, whitepapers and website pages, and becomes a step-by-step guideline for a company-wide understanding of the true value of your business.

PRESENT

INITIATE CUSTOMER ENGAGEMENT

In the PRESENT stage, we help you build out a series of compelling content in a variety of formats specifically developed for your different customer segments. Formats range from presentations to webinars to virtual conferences and we work with your teams on public speaking and presentation skills to ensure they grow their reputation as thought leaders in your industry.

CUSTOMER ENGAGEMENT SERVICES INCLUDE:

RICH MEDIA PRESENTATIONS

OVERVIEW OF BENEFITS
Rich media and interactive presentations deliver a superior brand experience that drives deep customer engagement

SKIP helps clients build and deliver presentations that address their customer’s specific needs and pain points. We design and craft modular presentations that allow sales reps to customize versions for individual clients and include extensive product and category information that builds thought leadership credibility.

LIVE & ON DEMAND WEBINARS

OVERVIEW OF BENEFITS
Webinars are highly effective at generating qualified leads and attracting customers who are ready to buy.

SKIP produces webinars that extend your reach to new audiences and move prospects through the buying cycle. Our webinars deliver interactive experiences where product specialists can display their subject matter expertise and establish your brand’s thought leadership.

VIRTUAL EVENTS & CONFERENCES

OVERVIEW OF BENEFITS
Virtual conferences allow you to connect with customers in a safe, efficient and flexible manner that saves them time and money.

We design virtual events that leverage custom content, targeted to specific accounts, that build loyalty with existing customers and move prospects through the buying cycle quicker. This content is designed to be repurposed for broader audiences and published across multiple channels to build pipeline.

PERFORMANCE COACHING

OVERVIEW OF BENEFITS
Our performance coaching is specifically designed to teach critical presentation skills and techniques to nonprofessional speakers.

Our approach focuses on how to communicate with authority and authenticity, deepening the emotional connection you create with your audiences. You will develop skills needed to establish the credibility of your content, grow your reputation as a thought leader and inspire your audiences to take action.

Scale

CONTENT MARKETING PROGRAMS

In the SCALE stage, we combine our experience with your industry expertise to develop campaigns that extend your reach into new markets and expand your customer base. We establish processes for content production and distribution that drive organizational alignment and design a measurement methodology that delivers a high ROI across all programs.

CONTENT MARKETING SERVICES INCLUDE:

CAMPAIGN DEVELOPMENT

OVERVIEW OF BENEFITS
Integrated campaign development drives efficiency by consolidating messaging, content creation and distribution efforts.

Our process improves performance results by combining findings across all channels into a single, integrated optimization strategy. We create customized campaigns that target content based on where prospects are in the decision-making process, increasing engagement and conversion rates.

CONTENT CALENDAR

OVERVIEW OF BENEFITS
Content calendars ensure the accurate and timely publishing of all content across all channels

SKIP works with your marketing teams to create a content calendar that aligns all content production resources around a single schedule. Your calendar will facilitate the coordination of stories and topics with events to maximize relevancy and impact of publication.

SOCIAL INFLUENCING

OVERVIEW OF BENEFITS
Social platforms provide highly effective ways to engage multiple audience segments through the channels they prefer to use.

SKIP will help you design social strategies that allow your organization’s thought leaders to engage prospects in a dialogue and build brand credibility and improve brand perception. Leverage the power of word-of-mouth marketing by making it easy for satisfied customers to share their experiences.

MEASUREMENT BLUEPRINT

OVERVIEW OF BENEFITS
Measurement blueprints establish a clear set of processes for capturing and analyzing performance data across the enterprise.

We construct blueprints that are built on a set of KPIs prioritized by which metrics have the greatest impact on achieving business objectives. This creates the ability to continuously improve you ROMI by analyzing campaign performance and applying learnings to future programs.