Presentations Using Insights Selling - Captivating Your Buyers Virtually

In this episode, Steve explores Insights Based Selling as a customer engagement strategy to generate value for prospects throughout the sales cycle. This is for anyone working on a webinar or industry based presentation looking to bring clarity to the challenge and potential solution. (58 mins)

KEY TOPICS INCLUDE:

Insights Selling Presentations are designed to help buyers make better and informed decisions while supporting all forms of engagement. This episode will be of interest to anyone in a sales role, whether you’re a veteran looking for a new tool to add to your kit or new to the game, and we include some straightforward, tactical guidance on how to get started. 

  • What is Insights Selling?
  • Accelerating the sales cycle with Insights Selling. (6:04 )
  • The importance of knowing your customer’s buying process. (13:17)
  • How to rise above the noise with Insights Selling and storytelling. (21:16)
  • When does the selling process begin? (35:35)
  • Using thought leadership to drive engagement. (48:20)
  • Measuring the impact of Insights Selling through virtual presentations. (53:06)