Customer Engagement Initiatives that Drive Commercial Objectives

In this episode, Steve interviews Chris on the current state of business during Covid-19, discussing how customer engagement activities drive revenue by leveraging a keen understanding of your target audience and the harmonized process steps that guide critical decisions. (39 mins)

KEY TOPICS INCLUDE:

  • Developing a keen understanding of your target audience
  • Harmonized process steps that guide critical decisions
  • Using data insights to define and pursue key objectives
  • Create a Case Study around one product or sector
  • What are the KPIs to look for with your commercial initiatives?